Shopping on line can be easy, simple and save you lots of money. It can also take a lot of your time, frustrate you, and result in unwanted purchases. Now the same can be said for regular high street shopping, but with the vast opportunity presented by the Internet it will pay you to spend a few minutes reading this and understanding how to better optimize your Benetton Group shopping experience:
1. Compare - without doubt the biggest advantage that the Benetton Group offers shoppers today is the ability to compare thousands of Benetton Group at a time. This is a great thing, but not necessarily all the time! Too much can be daunting at times so take advantage of the great comparison sites and where possible let them do the hard work for you.
2. Research - if it has been said it will be on the internet. Ignorance is no longer a justifiable reason for buying the wrong thing. Take the time to research in detail everything that you could possible want to know about
3. Testimonials - don't know anybody that has bought a Benetton Group? Wrong! If the Benetton Group is good the internet will let you know. Use the Internet as a friend and get testimonials before you buy.
4. Questions - Got a question about Benetton Group then search the Forums, FAQ's, Blogs etc. Don't be afraid to ask .....
5. Reputation - Never heard of the company selling Benetton Group? Don't worry, no reason why you should know every company in the world, but you know someone that does! Use the internet to find out what people are saying about Benetton Group and build up a picture of their reputation for sales, returns, customer service, delivery etc.
6. Returns - still worried that even after all of the above your Benetton Group wont be what you want? Check out the returns policy. There is so much competition now that someone, somewhere is bound to offer the terms that you are comfortable with.
7. Feedback - happy with your Benetton Group then let people know, after all you are depending on others people input in your buying decision, so why not give a little back.
8. Security - check for the yellow padlock on the Benetton Group site before you buy, and the s after http:/ /i.e. https:// = a secure site
9. Contact - got a question about Benetton Group, or want to leave a comment then check out the sites contact page. Reputable companies have them and respond.
10. Payment - ready to pay for your Benetton Group, then use your credit card or PayPal! Be aware of companies that don't accept them, there may be genuine reasons but given the huge amount of choice you have when buying online there is no reason at all not to buy via credit card or PayPal.
{{Infobox Company| company_name = Benetton Group| company_logo = | company_type = Public company ()| foundation =
Treviso,
Italy (
1965)],
Ponzano, Chairman
[Giuliana Benetton, Director
Benetton family, Director
Benetton family, Deputy Chairman| industry = Clothing1,8 billion ([2005)], based in Treviso, Italy. The name comes from four members of the
Benetton family who founded the company in 1965. Benetton Group is listed on the
Borsa Italiana, the
Frankfurt Stock Exchange and the New York Stock Exchange.
The career began in 1955 when Luciano Benetton, the eldest of four children, was only 20 years old and working as a salesman in Treviso. He saw sales for colourful clothes. He sold a younger brother's bicycle in order to buy the first second-hand knitting machine, and began to market a small collection of sweaters to local stores in the area of Veneto. The positive reaction to his designs was only the beginning of a solid start. Soon after, he asked his sister and his two younger brothers, Giberto and Carlo, to join him.
In 1968, the Benettons opened their first store in Belluno and the year after in
Paris, with Luciano as chairman, his brother Giberto in charge of administration, their younger brother Carlo running production, and Giuliana as a chief designer.
Its core business is clothing with the casual line marketed as the "
United Colors of Benetton", a fashion-oriented "
Sisley" division, "
Playlife" leisurewear, and "
Killer Loop" streetwear brands. Their products include womenswear, menswear, childrenswear and underwear and they have recently expanded into toiletries, perfumes, exclusive watches and items for the home such as kitchen accessories and baby products.
The "United Colors" publicity campaign originated when photographer
Oliviero Toscani was given
carte blanche by the Benetton management.
Under Toscani's direction ads were created that contained images unrelated to any actual products being sold by the company; a deathbed scene of a man (AIDS activist David Kirby) dying from AIDS, a bloodied, unwashed newborn baby with umbilical cord still attached, two horses mating, close-up pictures of tattoos reading "
HIV Positive" on the bodies of men and women, a collage consisting of genitals of persons of various races, a priest and nun about to engage in a romantic kiss, and pictures of inmates on
death row. The company's logo served as the only text accompanying the images in most of these advertisements.
Criticisms
Benetton has faced criticismfrom
Mapuche organizations, including
Mapuche International Link, over its purchase of traditional Mapuche lands in southern
Argentina.
Benetton aroused suspicion when they considered using RFID tracking chips on clothes to monitor inventory. A boycott site alleges the tracking chips "can be read from a distance and used to monitor the people wearing them." Issues of consumer privacy were raised and the plan was shelved.
PETA launched a boycott campaign against Benetton for buying wool from farmers who practiced
mulesing. Benetton has since agreed to buy nonmulesed wool and has further urged the wool industry to adopt the PETA and Australian Wool Growers Association agreement to end mulesing.
Most Benetton locations in
Canada and in the
United States do not stock any of their men's collection or will carry only a small fraction of the collection.
Unlike comparable clothing retailers such as
Gap (clothing),
Banana Republic,
J. Crew,
Abercrombie & Fitch and Eddie Bauer, Benetton's does not list prices for their merchandise on their official websites.
See also
External links
- United Colors of Benetton
- FABRICA (Benetton's center for design research)
- http://www.regimbald.ca/Benetton/index.html
- http://www.oot.it
- http://www.21investimenti.it
- Benetton vs. Mapuche: land recovery in Patagonia
Benetton brands
- Sisley
- Playlife
- Killer Loop
- Undercolors
{{Infobox Company| company_name = Benetton Group| company_logo = | company_type =
Public company ()| foundation = Treviso, Italy (1965)], Ponzano, Chairman
[Giuliana Benetton, Director
Benetton family, Director
Benetton family, Deputy Chairman| industry =
Clothing1,8 billion ([2005)], based in
Treviso,
Italy. The name comes from four members of the Benetton family who founded the company in 1965. Benetton Group is listed on the
Borsa Italiana, the Frankfurt Stock Exchange and the
New York Stock Exchange.
The career began in 1955 when Luciano Benetton, the eldest of four children, was only 20 years old and working as a salesman in Treviso. He saw sales for colourful clothes. He sold a younger brother's bicycle in order to buy the first second-hand knitting machine, and began to market a small collection of sweaters to local stores in the area of Veneto. The positive reaction to his designs was only the beginning of a solid start. Soon after, he asked his sister and his two younger brothers, Giberto and Carlo, to join him.
In 1968, the Benettons opened their first store in
Belluno and the year after in Paris, with Luciano as chairman, his brother Giberto in charge of administration, their younger brother Carlo running production, and Giuliana as a chief designer.
Its core business is clothing with the casual line marketed as the "
United Colors of Benetton", a fashion-oriented "
Sisley" division, "
Playlife" leisurewear, and "
Killer Loop" streetwear brands. Their products include womenswear, menswear, childrenswear and underwear and they have recently expanded into toiletries, perfumes, exclusive watches and items for the home such as kitchen accessories and baby products.
The "United Colors" publicity campaign originated when photographer Oliviero Toscani was given
carte blanche by the Benetton management.
Under Toscani's direction ads were created that contained images unrelated to any actual products being sold by the company; a deathbed scene of a man (AIDS activist David Kirby) dying from AIDS, a bloodied, unwashed newborn baby with umbilical cord still attached, two horses mating, close-up pictures of tattoos reading "HIV Positive" on the bodies of men and women, a collage consisting of genitals of persons of various races, a priest and nun about to engage in a romantic kiss, and pictures of inmates on
death row. The company's logo served as the only text accompanying the images in most of these advertisements.
Criticisms
Benetton has faced criticismfrom Mapuche organizations, including Mapuche International Link, over its purchase of traditional Mapuche lands in southern
Argentina.
Benetton aroused suspicion when they considered using
RFID tracking chips on clothes to monitor inventory. A boycott site alleges the tracking chips "can be read from a distance and used to monitor the people wearing them." Issues of consumer privacy were raised and the plan was shelved.
PETA launched a boycott campaign against Benetton for buying wool from farmers who practiced
mulesing. Benetton has since agreed to buy nonmulesed wool and has further urged the wool industry to adopt the PETA and Australian Wool Growers Association agreement to end mulesing.
Most Benetton locations in Canada and in the
United States do not stock any of their men's collection or will carry only a small fraction of the collection.
Unlike comparable clothing retailers such as
Gap (clothing),
Banana Republic, J. Crew, Abercrombie & Fitch and
Eddie Bauer, Benetton's does not list prices for their merchandise on their official websites.
See also
External links
- United Colors of Benetton
- FABRICA (Benetton's center for design research)
- http://www.regimbald.ca/Benetton/index.html
- http://www.oot.it
- http://www.21investimenti.it
- Benetton vs. Mapuche: land recovery in Patagonia
Benetton brands
- Sisley
- Playlife
- Killer Loop
- Undercolors
Benetton Media Centre
July 09, 2008 Benetton Group preliminary revenue estimates for the first half of 2008
Our Brands
United Colors of Benetton. A global brand, and one of the most well known in the world, United Colors of Benetton has an international style that combines color, quality and ...
United Colors of Benetton
who we are Learn about Benetton and its colorful world ... our brands See our different brands and Fall/Winter collections. our communication View our campaigns, learn more about ...
United Colors of Benetton - Contacts
Contacts // Benetton Group Spa Villa Minelli 31050 Ponzano, Treviso Italy Tel. +39 0422 519111 Fax +39 0422 969501: General Information: info@benetton.it
The Benetton Group
Italy. Manufacturer of men's, women's, and children's casual wear, footwear and accessories. Includes product photos and a store locator.
Benetton Group S P a 2007
Copyright - Trademarks Notice Please be advised that BENETTON, UNITED COLORS OF BENETTON, SISLEY, UNDERCOLORS, THE HIP SITE, COLORS, PLAYLIFE, KILLER LOOP are trademarks ...
Benetton Group - Wikipedia, the free encyclopedia
Benetton Group S.p.A. is a global clothing brand, based in Treviso, Italy. The name comes from the Benetton family who founded the company in 1965.
Benetton Group – The Group
Benetton Group looks at all aspects of the organisation from its product to business functions to investor relations
Benetton Group – Corporate
Looks at the corporate aspect of the business such as corporate governance, auditors reports and at the relations with its stakeholders
United Colors of Benetton - Career
In this section you will find all the currently available positions in the Benetton Group. To apply for any of these jobs, please fill in our online form.
